About us
Norman Goodfellows has been one of South Africa’s trusted fine wine and spirits merchants since 1976. With an exceptional selection of wines, premium spirits, Champagne and more, we combine decades of expertise with personal service across our retail stores, online offering and nationwide trade distribution. From everyday favourites to rare and remarkable bottles, Norman Goodfellows helps you find the right bottle for every occasion.
Food & Beverage Distributors.
We’ve got the right stuff for your business!
While we have been trusted as your beverage supplier for 50 years, we recently ventured into servicing the catering needs of our customers… Why? We realised the need customers had for a consolidated service, where they could comfortably order a full basket of drinks and dried goods with ease, from one place.We took this as an opportunity to innovate, and in 2022, Norman Goodfellows acquired District Distribution, a wholesale provider of everything a business might need within the hospitality food and beverage industry.
This partnership has brought with it a combined experience of 40 years, expertise that we are using to benefit our customers. As one of the largest distribution partners that service a number of restaurants, clubs, hotels, canteens, corporate clients and more, our focus is to always provide the best service through our experienced Account Management and Customer Service teams.
What we offer as Food & Beverage Distributors.
- Wholesale distribution of food and beverage
- The widest range of beverages
- Pantry essentials
- Frozen products
- Cleaning supplies
Our retail customer offering.
The Norman Goodfellows retail store experience.
Our aim is to provide every visitor to the Norman Goodfellows stores a premium experience, supported by our knowledgeable staff, who are always available to assist, guiding you to purchase the best bottle for any occasion. Our stores pride themselves on being the very best retail experience for those seeking a premium destination for the finest wine and spirits. Find the list of our stores here.
What can you expect when shopping at Norman Goodfellows, Fine Wine & Spirit Merchants?
- The widest range of wines and spirits, curated to give you a premium experience
- Personal attention from our staff who are knowledgeable and equipped to deal with your enquiry
- Efficient services that will go beyond your expectations
- Function and event planning services to help you get the party started and keep it going
- Value-added services like gift wrapping, both national and international delivery.
Norman Goodfellows online
Our online offering is there to provide you with the very best wines and spirits, delivered straight to your door. Our Click & Collect option gives you the freedom to place your order in the morning and collect it in the afternoon, on your way home. Our network of stores and distribution centres allows for the convenience of both these services.
The process of ordering has been made easy, with the availability and location of your chosen product visible to you as you order, helping you make the right decision.
Liquid Loyalty
Sipping is officially rewarding!
Join Liquid Loyalty and earn Sip Coins on every purchase you make in-store or online. Your Sip Coins can be used towards future purchases. Plus, Liquid Loyalty members get access to exclusive competitions and deals.
What we offer as Fine Wine and Spirit Merchants.
- Local and international delivery
- Gift wrapping
- Corporate gifting
- Cellar appraisals and brokerage
- Freight service
- Expert advice in-store
- Tailor-made beverage lists for trade and corporate customers
- Food and wine pairing consultations
- Bespoke event and party services
Do you have something you want to share?
We welcome and value your feedback, if you would like to share your experience with one of the Norman Goodfellows directors, please email directors@ngf.co.za